In a day and age where marketing is everything, things like the logo of a business are more important than ever. For a lot of people the time and efforts that it takes to get that perfect design is just not worth it, and 100 percent of the time that is a big mistake. Logo maker generators have become very popular over the last few years and for a lot of people they are even the perfect alternative to hiring a designer, however we feel that this is definitely the wrong way to look at things. In this article we are going to give you just three examples of when a custom design will always trump a logo maker generator, so make sure that you keep on reading until the end.
You get a very creative approach
Probably the biggest problem with all logo maker generators out there is the fact that they offer absolutely no room for creativity and individuality. There is a “cookie cutter”-like approach when working with these tools and that can really limit how much you can get out of a design no matter how hard you try. On the other hand, a custom logo will be manmade and it will be a product that comes as a result of a well thought-out concept that will be built specifically for your brand and your audience. When working with a professional you can also be as creative as you want because there is no limit to what they can do since they are starting from scratch and not simply building on a mold.
You can trademark it
The other really big problem that comes with using a logo maker generator is the fact that the risk of someone having a similar logo to your is very high and in those cases there is no way for you to protect yourself. The type of protection that we are talking about here is the ability to trademark the logo design that you come up with using the generator which is an ability you don’t have. On the other hand, a custom made logo is something that you can get trademarked the second that it leaves the “workshop” and in that way you are not only protecting your investment, but you are also making sure that no one can create and use something similar and by doing that you are also protecting your business as well. You may be wondering how this will help you protect your business and that is a valid question to have. The simple answer is that as long as no other business has a logo that is similar to yours, you are avoiding the risk of your customers confusing another brand with yours and vice versa.
It is not worth in the long run
If you are a startup business and you don’t have the money for a very expensive custom made logo, then reaching for logo maker generators is a natural instinct because they will ultimately save you money or not make you pay any money at all. And while this is great for the beginning, the problem is that the logo that you come up with will be so generic and unmemorable that it will almost be completely useless. We do realize that a custom made logo can cost a lot of money and if you don’t happen to have that money when starting out, we recommend you skip out on a logo entirely until you can afford a custom one because they are definitely worth the money.
As you can see, there are some cases in which a logo maker generator simply isn’t good enough and a custom design is the right choice. Even though working with a professional will cost you a lot more and take up more time, we believe that that is a price worth paying because the finished result will be a reflection of that hard work and dedication, as well as the high price point.